
Lanny Li
Founder
Ten years of photography experience, alongside a background building compliance systems and running a startup.
Social media management for local shops
We research your local audience, then create captions, images and short videos in English or Chinese, tailored to each platform and community. We handle planning and publishing. You approve every post.
Good mornings
start here.
A neighborhood café can tell more than one story. See how the message, visuals and format change for different people and platforms.
Concept project · created from licensed stock photography, not client work
Your morning,
made slowly.
For neighbors who follow the café
Some mornings call for a little extra time. A fresh coffee, a favorite seat, a moment before the day begins.
What changed A close crop and a short, conversational caption frame a familiar daily ritual for existing followers.
For viewers browsing short-form video
Bean. Grind. Your morning coffee. A small ritual, worth a closer look.
What changed A moving crop, vertical format and on-screen text turn the photograph into a short motion edit.
从一杯拿铁,
认识这家小店。
For Chinese-speaking neighbors discovering the café
第一次来,不妨从一杯拿铁开始。看看咖啡豆,闻闻刚研磨的香气,再慢慢喝一口。
What changed A wider crop, Chinese-language title and first-visit context introduce the café to a different audience.
Photography: Nathan Dumlao / Unsplash. Concept copy and layouts by Wovue.
We make the work manageable, from the first conversation to the published post.
We start with an interview about your business, your customers and the people you want to reach.
Follow a short shot list and send photos, clips and updates. We help you understand what to capture.
We shape the captions, images and short videos. You review the content before it goes live.
We publish on the agreed schedule, review the available platform insights and use them to guide future content.
Designed to take about 10 minutes of your time each week, after onboarding. Filming and revision needs can vary.
We discuss the scope and price on your free consultation. Your written proposal confirms what is included before work begins.
Work directly with the people shaping your content, from the first idea to the published post.

Founder
Ten years of photography experience, alongside a background building compliance systems and running a startup.

Marketing Lead
Small-business social media experience since 2020, including a Seattle day spa, an interior design studio and a renovation contractor.
Practical answers about the work, your time and staying in control.
Ask us a questionThe goal is a consistent presence for your shop and less content work for you. During the pilot, we review the content and available platform insights with you at the midpoint and end. We look at views, interactions and follower changes, alongside whether the posts feel right for your shop and the routine is manageable. That guides what we create next. These insights show online response; they do not establish how many shop visits or sales a post generated.
The pilot covers one platform, two interviews and eight original posts, with short videos included as agreed in your proposal. At the midpoint and end, we review the content, audience response and how manageable the routine feels for you. The pilot ends after six weeks without automatic renewal. If you are not satisfied after three weeks, we refund half the pilot fee. Your written agreement explains the refund process.
We discuss a fee for your scope on the free consultation and confirm it in writing before work begins. Standard plans cover research, planning, captions, images, short videos, review and publishing. Your proposal sets the quantities and formats. Additional platforms, community replies, longer videos and in-person sessions are quoted separately.
We start with an interview and a simple capture plan. Each week, you share photos, clips and shop updates, then review the content. We design the weekly routine to take about 10 minutes after onboarding, though filming and revisions can take longer. The pilot includes two interviews; monthly service includes one each month.
Wovue’s team creates the content. We start with an interview about your business, customers and the people you want to reach. That context shapes the topics, language and visuals. You work directly with us and review the posts, so you can tell us what feels right and what needs changing.
Phone photos and clips are a starting point. We give you a shot list and practical guidance on what to capture. If material needs another take, we explain what to change. We can also discuss an in-person shoot in the New York or Seattle area, quoted separately.
Yes. You review the content and can ask for changes before approving it. We agree on the review process and included revisions in your proposal. Nothing goes live without your approval.
Your accounts stay yours. You also keep the content you have paid for if you stop working with us. Music, stock imagery and fonts may have their own license conditions; those still apply. Before work begins, we explain the publishing access we need. You can remove that access.
We create content for Instagram, TikTok, YouTube, Nextdoor, LinkedIn and RedNote, in English or Chinese. We recommend a starting platform based on your business and audience. The pilot covers one platform. Other platforms and languages require an agreed scope. Short videos are included; longer videos and brand films are quoted separately.
We work remotely with businesses anywhere in the U.S. Your interview happens on a video call, then you share material and review the posts. In the New York and Seattle areas, we also offer in-person interviews, photography and video shoots, quoted separately.
We’ll discuss who you want to reach, suggest initial post ideas and explain the pilot’s scope and price. You can decide on the next step without committing on the call.
Book a free consultation